Our mission is to stimulate green and ethical consumption and encourage people to lead more sustainable lifestyles.

Our founding vision was simple – to provide the ‘carrot’ and not the ‘stick’,  rewarding people for moving along the sustainability path with incentives that all have a positive impact on our planet and/or social justice.

Green Rewards is a private company with a strong social and environmental purpose.  We are not a charity or a government agency and like any company we have to ensure that our business is commercially viable and provides a return for our shareholders.  However we aim to operate in a way that is ethical and to ensure, as far as possible, that our business activities have a positive impact on the environment (please see our Environmental Policy).  We are pleased to describe our company as an ethical eco-business.

Our aim is to be the market leader combining green and ethical e-commerce, loyalty, information, awareness and community.

We aim to be transparent and open in everything we do and we welcome debate on green and ethical issues, particularly as the answers are never usually black and white!