Meet the team
Graham Simmonds

Graham Simmonds

Managing Director

Bethany Fruen

Bethany Fruen

Head of Communications 

Dottie Allan

Dottie Allan

 Communications and Project Manager

Ed Simpson

Ed Simpson

Director and Head of Legal 

Josh Cleall

Josh Cleall

Head of Client Services 

Lawrence Mitchell

Lawrence Mitchell

Director and Head of Digital 

Maeve Kavanagh

Maeve Kavanagh

Impact Analyst

Mark Lance

Mark Lance

Director and Company Secretary 

Phil Graham

Phil Graham

Web and Design Consultant

Philippa Roberts

Philippa Roberts

Waste and Recycling Advisor 

Rob Metcalfe

Rob Metcalfe

Director and Head of PR 

Robin Farwell

Robin Farwell

Business Development Manager 

Bradley Williams

Bradley Williams

Community and Outreach Manager

Taona Mazhindu

Taona Mazhindu

Platform & eCommerce Manager 

Dr Frances Corner

Dr Frances Corner

Sustainability Advisory Panel  

Leona Mani

Leona Mani

Sustainability Advisory Panel

Matt Prescott

Matt Prescott

Sustainability Advisory Panel

Dr Paul Pritchard

Dr Paul Pritchard

SUSTAINABILITY ADVISORY PANEL

Dr Paula Owen

Dr Paula Owen

SUSTAINABILITY ADVISORY PANEL

Sue Hurdle

Sue Hurdle

Sustainability Advisory Panel  

Zabrina Shobande

Zabrina Shobande

 Project Coordinator

Yasmina Guemar

Yasmina Guemar

Communications and Project Coordinator

Graham Simmonds - Managing Director

Prior to Green Rewards I was the founding chief executive of Trees for Cities, and I now chair the charity’s Board of Trustees. I am a Managing Partner for Local Green Points LLP; am a member of the Forestry Commission’s Advisory Committee for London; and have advised a number of companies on green issues (eg CNN, Time Out).

I co-founded Green Rewards believing that less stick and more carrot was needed to incentivise people to adopt more sustainable lifestyles. Other previous positions include communications director at The RSA, relationship marketing manager for British Airways and english lecturer at Chongqing University in China. In early 2011 I co-founded Local Green Points LLP, a partnership between Green Rewards, Envirocomms and RWA that is working with councils to encourage households to reduce waste going to landfill by recycling and re-using more.

I live with my wife and two children in South West London, and I’m very lucky as I can walk to work – getting to meetings is a mix of bike, tube and trains.
 

Bethany Fruen - Head of Communications

After graduating in 2013 from the University of Brighton with a BA in Globalisation: History, Politics, Culture, Bethany worked as a research intern for the Robertsbridge Group before joining Green Rewards in November 2013.

Her degree gave her a wide overview of the changing world, including the impact globalisation has had, and continues to have, on the environment. From this, she developed a strong interest in positive environmental actions.

Beth is involved with the digital communications for the Local Green Points and JUMP schemes, sourcing and producing content for the website and e-newsletters. She is also responsible for running the Green Rewards blog and social media accounts.

Beth's favourite product is the Chilli Plant Grow It Kit as she is a keen cook, and loves using local produce. "You can't get more local than something you've grown yourself!" she says.
 

DOTTIE ALLAN - PROJECT COORDINATOR

After graduating from University College London in 2015 with a BSc in Earth Sciences, Dottie worked as a research technician studying the impact of agricultural chemicals on bees.

Dottie tailored her degree to issues of climate change, land use change and environmental policy. She developed a keen interest in sustainability by volunteering to teach environmental protection workshops to primary school pupils and becoming a Community Champion to promote composting and waste reduction in Hampshire.

As project coordinator Dottie runs the contact centre, provides digital communications and contributes to delivering projects for JUMP and Local Green Points.

Dottie loves the Fashion & Beauty section of the eShop. Her favourite products are the organic soaps like Orangeade.

Ed Simpson - Director and Head of Legal

I’ve been a lawyer for over 20 years and now run my own business, The Legal Director. I act as legal director for a number of small and growing businesses. I’m a keen triathlete and love to use my bike for commuting and running local errands. I have a young family and am concerned about what sort of world my son’s generation will inherit. I firmly believe that Green Rewards’ “carrot not stick” approach to incentivising green behaviour will help to encourage more people to adopt a more sustainable lifestyle.

My favourite green reward is the SavaSocket range– having a fully charged mobile phone is crucial to my business so it’s great to know I can leave it plugged in, use only as much electricity as I need, and not damage the battery.
 

Josh Cleall - Head of Client Services

Josh graduated from the University of Exeter in 2011 with a BSc in Geography before returning to pursue further studies with a MSc in Sustainable Development; Climate Change and the Environment. Josh has a keen interest in sustainable communities and how sustainability is communicated.

Joining the Green Rewards team in January 2013, Josh previously held experience with the NUS Green Impact scheme as well e-commerce websites.

Josh is particularly involved in Local Green Points, run by Green Rewards, which encourages sustainable behaviour amongst householders by providing them with incentives for recycling more and wasting less, thus saving local authorities money and helping reduce landfill.

Josh’s favourite product featured on the website is the Wattson Wireless Energy Monitor, as an owner himself he knows the real difference a monitor can make through being more aware of energy consumption, saving on energy bills and therefore reducing individual impact on the environment.
 

Lawrence Mitchell - Director & Head of Digital

I really started to live more sustainably just before we had our son five years ago. As is often the case, when there’s a major change in your life, you review other aspects of your life-style and start to make changes. That’s exactly what I did and, though I’m far from perfect, those small changes have added up to some very healthy habits.
For me Green Rewards helps me buy sustainable products and experiences without having to think whether they are really sustainable. I also love the fact that we can earn Green Points and donate these to good causes.

There are so many interesting products and services available in the eShop, but if you asked me to pick a favorite, I’d have to chose the Eco Gift Vouchers which are just perfect for birthday and Christmas presents.
 

Maeve Kavanagh - Business Development Coordinator

Maeve developed a keen interest in the environment whilst studying Chemistry at The University of York and spent her industrial placement year developing waste water treatment solutions at Voltea in the Netherlands. After this she sought out more academic research and completed a Masters in Green Chemistry at Imperial College London. The research project she completed there involved computational modelling of the mechanism of natural photosynthesis in plants, in the hope that this work will aid in the design of new solar technologies.   

Maeve wants to use her scientific background to promote awareness about environmental issues. She joined the Green Rewards team because she recognises the need to encourage sustainable practice. Her role is in business development.

Until Maeve has a garden when she intends to be a keen composter, she would have to say her favourite product in the eco-shop is the Chrome Eco Kettle, she says; ‘it’s just such a simple and easy way to save energy’.

Mark Lance - Director & Company Secretary

I specialise in corporate compliance and run a corporate service business in London advising the boards of businesses in a wide variety of sectors including shipping, energy, media and aviation. I am an associate of the Association of International Accountants (for whom I also act as a quality advisor) and a fellow of the Institute of Chartered Secretaries & Administrators. I am also a director of a global energy trader.

I'm a keen sailor and love outdoor activities. I live in the countryside with my young family. This year I've become interested in bee keeping - I hope to be in a position to obtain my first colony soon!
 

Phil Graham - Web & Design Consultant

After completing a degree in graphic design I've gained over 10 years experience in web design and print design, working in agencies and as an in-house designer, as well as working freelance for a variety of clients.

Green Rewards is a great company to be part of as it supports my views that changes around green behaviour need to happen but are not always as easy and practical as we would like. Green Rewards I am sure will help this.

I think my favourite green reward is the 'Teaching Urban Children About Nature' as it's fun, get's people involved, improves urban areas and leaves something for local people to enjoy for many years.
 

Philippa Roberts - Waste & Recycling Advisor

I run an environmental consultancy called Low and Behold, that specialises in all things related to local communities and their resources. It covers a wide range of areas, from helping a rural community develop the country's first community-owned anaerobic digester to supporting the formation of new social enterprises in urban areas. I am an active member and promoter of the third sector and partnership working. With its corporate partners, Low and Behold actively finds alternative uses for branded products that would otherwise go to landfill, from event T-shirts to marathon medals.

I contribute to the public debate on resource management, the third sector and the co-operative movement in the media and at public events. I like to think I combine on-the-ground experience with policy development at the national level. I am also a member of Glas Cymru, the only not-for-profit water company in the UK, a director of the BPR Group and an affiliate of the Chartered Institute of Waste Management.
 

Rob Metcalfe - Director & Head of PR

As the managing director of Richmond Towers Communications, the longest established public relations consultancy in the UK, I am increasingly involved in our clients’ sustainability initiatives, particularly in food, energy and waste. Working with Green Rewards is a natural extension of this activity and I have been a keen supporter of the business since its launch. I am a member of the Chartered Institutes of both Marketing and Public Relations and worked as a journalist for 10 years, and have been a charity trustee in North Norfolk for the last five.

The Solar Monkey isn’t new, but it’s still my favourite gadget in the Green Rewards eShop. There’s a simple pleasure in knowing that my phone is driven by the sun!
 

Robin Farwell - Business Development Manager

Robin graduated from the University of Surrey with a BA in Politics; a degree with a tailored focus on environmental and sustainable policy. Before joining us he complimented his academic knowledge base by accumulating a year's managerial experience in related fields.

Robin is particularly focused on our Local Green Points schemes which incentivise householders to engage with sustainable behaviour. His role includes ensuring the processes of all the schemes are properly managed and making sure optimum service is delivered.

Robin's favourite product on the website is the Sun Jar Solar Light which he loves for delivering a 'sunshine' like glow through the evenings, without the additional costs or wires! A huge fan of its design and practicality, he is convinced it can make the perfect gift.
 

Bradley Williams - Outreach and Community Manager
Bradley graduated from the University of the West of England in 2013 with a BA in Geography. A tailored degree around sustainability, resource use and the environment.
 
Before joining Green Rewards in August 2016 he gained extensive experience in the sustainability sector. This includes working with Dudley Council to combat fuel poverty and improve energy efficiency with vulnerable residents, as well as the implementation of a new waste and recycling collection service with Keep Britain Tidy.
 
Bradley manages and delivers projects for Local Green Points, which encourages local residents to change their recycling habits.
Taona Mazhindu - Platform & Ecommerce manager

Bringing strong experience in digital communications, social media and systems from other positions in like-minded companies. Taona regularly uses this expertise to produce quality digital content and making sure that the IT infrastructure is running efficiently at Green Rewards and is using his University background and contacts to help drive sustainable actions using Green Rewards in the university and HE sectors.

Green Reward’s new employee engagement scheme, JUMP: Healthy Planet, Healthy Team, is where Taona spends a lot of his time, especially through the inception and development of the new innovative platform for encouraging sustainable actions in the workplace through encouraging positive steps.

Taona is also responsible for the products featured in our eShop, his favourite of them all is the Duck Eco Shower Timer which helps him get to work on time and most importantly saves water and energy every day.
 

Dr Frances Corner - Sustainability Advisory Panel

As Head of London College of Fashion, Frances prioritises sustainability projects. She is Chair of the Conference for Higher Education in Art and Design (CHEAD) with a special focus on social inclusion and employability.   

Recent events at the college include a series of events entitled ‘Is Green the New Black?’ encouraging people to be both fashionable and eco-conscious. Clothes swaps, discussions and wardrobe audits were on the creative menu.  In addition to Green Rewards, Frances advises stakeholders such as the UK Department of Culture, Media and Sport.

Frances received an OBE for her contribution to the fashion and arts industries and her continued commitment to expanding and improving educational opportunities within those industries.’.

Leona Mani - Sustainability Advisory Panel

In 2007, Leona was project manager for the Biocentenary of the Abolition of the Slave Trade Act commemoration events. This gave her an understanding of the importance of promoting the Fairtrade industry and led her to setting up BestFairtrade.com.

As the managing director of BestFairtrade.com, Leona aims to raise awareness of the huge range of Fairtrade products available and also to promote smaller businesses. BestFairtrade.com is the only web-based directory for Fairtrade products.

After graduating in International Business, Leona worked in Hong Kong and India where she gained firsthand experience of trading in the textile industry. Leona is also a governor of a C of E primary school in Central London.
 

Matt Prescott - Sustainability Advisory Panel

Matt is the chair of the Sustainability Advisory Panel. As an environmental scientist, Matt works on a range of carbon management and sustainability consultancy projects. He founded the award-winning CarbonLimited programme at the Royal Society for the encouragement of Arts, Manufactures and Commerce (RSA) which carried out research and experimentation into policy ideas for reducing personal carbon emissions.

Matt has become a regular commentator on public engagement in climate change for a number of broadcast and print media and has worked closely with UK government on policy development. Matt also has a strong interest in built environment sustainability, with national firsts to his name for green roof and solar energy projects.
 

Dr Paul Pritchard - Sustainability Advisory Panel

Dr Paul Pritchard is a corporate responsibility specialist who is a registered Principal Environmental Auditor, Chartered Environmentalist and a Chartered Chemist. Initial work on contaminated land and water was followed by a range of roles in environmental consultancy before joining RSA as an environmental specialist in 1997.

After a period working in the Group Corporate Centre he joined the UK businesses in 2006 as Head of Corporate Responsibility. He is a non executive director of IEMA and serves on the management committee of the insurance sector climate change initiative Climatewise. His principal publications are Environmental Risk Management (2000) and Management Environmental Risks and Liabilities (1994).
 

Dr Paula Owen - Sustainability Advisory Panel

A sustainability specialist with two decades of professional experience in sustainable energy, climate change and carbon foot printing, Paula has a PhD in Climate Change Chemistry from the University of Oxford, as well as a Masters in Information Science from City University London.

Her career covers the academic, public, charitable, governmental and corporate sectors including eight years with the Energy Saving Trust before setting up Paula Owen Consulting in 2010. Her publications include Decommissioning the Brent Spar, The Rise of the Machines, Ampere Strikes Back and Elephant in the Living Room. Paula is proud to have led the project that developed the first official UK Government's carbon calculator for the domestic sector, the award winning Act on CO2 Calculator.
 

Sue Hurdle - Sustainability Advisory Panel

Chief Executive of the Travel Foundation - the British sustainable tourism charity - Sue Hurdle's travel career began with Thomas Cook. After a number of years in mainstream travel and then specialising in sustainable tourism, Sue led an initiative to persuade the UK's leading travel companies that corporate responsibility really is good for business. In 2003, backed by UK government and some of the travel's household names, this initiative was launched as The Travel Foundation - the world's first industry partnership to help companies put sustainable tourism into practice and bring greater benefits to the people and environments of holiday destinations.

Today, the organisation works in 17 countries and has 500 members, representing industry (multi-national companies, independent tour operators, travel agents, airlines), government, NGOs and research bodies focused on sustainable tourism.
 

Project Coordinator

Shortly after graduating from Coventry University with a degree in Geography in 2016, Zabrina joined Local Green Points as a Door to Door Recycling Advisor Team Leader.  She enjoyed working for Local Green Points so much she quickly worked her way up to become the Project Coordinator.

Her degree gave her insight into the vast environmental sustainability issues we face and possible ways to tackle them. She developed her keen interest in recycling and waste management after spending six months as a Recycling Advisor in Warwickshire leading her to base her final year dissertation research project on reducing bottled water waste.

As the Project Coordinator, Zabrina is in charge of customer services, provides digital communications and contributes to delivering projects for JUMP and Local Green Points.

After having spent 6 months researching the benefits of reusable water bottles, its no wonder the ICE BLUE 500ML H2ONYA BOTTLE is her favorite item in the eShop.

Top tip: Zabrina always carries around a reusable water bottle. Its saves her £100s of a year, is great for the environment and keeps her healthy and hydrated!

Communications and Project Coordinator

After graduating from the University of Brighton in 2015 with a BSc in Environmental Sciences, Yasmina volunteered on many projects both in Brighton and London, including facilitating a Carbon Conversations project, alongside work with the University of Brighton Environment Team before joining Green Rewards in Summer 2016.

During her studies, Yasmina focused on sustainable behaviour and engagement, looking at turning bad habits into environmentally friendly ones. She is deeply involved in environmental protection, sustainability and wellbeing in her personal life and is currently studying part-time as a Nutritional Therapist.

As Communications and Project Coordinator, Yasmina produces digital communications and contributes to delivering projects for JUMP and Local Green Points. She also manages several social media accounts and blogs on issues of sustainability at home and at the workplace.

The Wildlife section is Yasmina’s favourite part of the eShop and she especially loves the Hogitat which she can’t wait to use in her garden!

Contact Us

Don't worry if you can't find your address, fill in this form and we'll get back to you. (Mon-Fri, 9am-5pm).

Charity and Community Project Details
Reset Password

Please enter the email address with which you registered below and we will send you instructions on how to reset your password.

Fill in the form below and click 'Submit Registration'!
Please enter this security code Validation Image

LB_MSG_TITLE

LB_MSG