The Tipping Point - by Malcom Gladwell
The Tipping Point is the biography of an idea, and Malcolm Gladwell's idea is quite simple: that many of the problems we face, from murder to teenage delinquency to traffic jams, behave like epidemics. They are not linear phenomena in the sense that they steadily and predictably change according to the level of effort brought to bear against them. They are capable of sudden and dramatic changes in direction, years of well intentioned intervention may have no impact at all but the right intervention, at just the right time, can cause positive change.
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"Are the problems of the 21st century equivalent to epidemics? Can we solve them by taking small steps rather than grand intervention? We like this book's original approach to problems that range from murder to traffic jams."