Green Rewards has teamed up with EastendHomes, the Registered Social Landlord, to offer their residents Green Points, as a reward for their greener behaviour, to be redeemed for a wide range of eco-products.
This is a pilot scheme and there are currently a couple of different ways for residents to earn Green Points. The first is as a thank you to the residents for their involvement with the greening of the estate, by working with the environmental charity, Trees for Cities on their community planting days. Each resident who participated was given 1000 Green Points.
Residents can also collect Green Points by recycling their batteries (an often difficult and annoying task) at a special collection point. For each battery they recycle, they will be given 40 Green Points. There is no limit on the amount of batteries that can be recycled. A great incentive to get rid of that drawer full of dead batteries!
As well all know, points mean prizes, and in this case, Green Points mean green prizes. For example, 980 Green Points gets you a luxury organic rosemary or lavender soap. 1,980 points gives you a multi-purpose household cleaner. 4,000 points would get you a liquid powered clock and 5,600 points would get a solar powered helicopter kit.
EastendHomes provides a comprehensive housing management service in East London, currently with around 3,500 properties stretching from the Isle of Dogs through to Spitalfields. EastendHomes firmly believes that tenant and leaseholder involvement is an important part of developing and shaping housing services in order to meet the needs, priorities and aspirations of residents.
The reaction from the residents has been very positive, who are key in making their housing estate one of the greenest in London, and we are delighted they are getting free green products for being part of it.
This innovative pilot scheme hopes to make a big difference to the concept of rewarding greener behaviour, be it on a personal, social or corporate level, and plans are being developed to expand this scheme to other areas.
Graham Simmonds, Managing Director of Green Rewards, says, "We are really thrilled to be working with EastendHomes as our first housing sector partner and to be part of such an exciting scheme. We recognise the importance of rewarding people for living a greener life and encourage other Registered Social Landlords and councils to look at the exemplary work of Eastend Homes."
Paul Wilson from EastendHomes, says;
"At EastendHomes we are always looking for innovative ways to encourage more active involvement with our residents as well as how we can improve our environmental performance, and our pilot with Green Rewards on the 2009 London Tree and Woodlands Award winning Manchester Estate in Tower Hamlets is a great way of incentivising and thanking residents who do environmental volunteering on our estates in addition to rewarding those households that participate in our battery collection scheme."
