Green marketing for consumer brands
80% of consumers say they always or sometimes look for environmentally-friendly products and services, making the green-minded consumer a key market segment (Mintel 2010). We work with brands to help deliver effective 'green marketing', and whether you want:-
- a fully integrated green loyalty programme for your customers
- consultancy advice on getting the sustainability message right
- market research to better understand the green-minded consumer (see www.greenconsumerresearch.com for more information)
- or to use our Green Points or vouchers as campaign and competition prizes,
See how brands across different sectors are working with us to influence consumers
The London Borough of Bexley is utilising our household incentive and reward scheme, London Green Points - Bexley, to encourage residents to reduce the waste they throw out and increase their recycling. Households earn Green Points as well as benefitting from discount offers on their local high street.
Councillor Gareth Bacon, Bexley's Cabinet Member for the Environment, says:
"We're proud that Bexley is already London's top borough for recycling with a recycling rate over 50%. However we recognise that we can still do more and see the London Green Points scheme as an excellent way to encourage even more people to recycle more waste, as well as helping to build community cohesion."
MBNA offers its cardholders the opportunity to spend their MBNA points on our sustainable products and experiences.
Peter Ball, previously director of partnerships at MBNA says:
"I'm delighted that Green Rewards is now included in the MBNA reward programme, as we want to offer our cardholders the very best green and ethical choices to help them lead a more sustainable lifestyle. We have been very impressed with the rigour and professionalism that Green Rewards applies to its product range, which has undergone independent scrutiny from the Sustainability Advisory Panel and has passed the green test. The products offered by Green Rewards are proving to be very popular with our customers."
New Scientist Magazine uses our eVouchers as monthly prizes to build user engagement for its website.
Louise Dowding, senior marketing manager at New Scientist says:
"As a publisher, we are committed to educating our customers on environmental issues. After ensuring that Green Rewards passed the rigid New Scientist 'green test', the eco eVoucher is now an important part of the 'My New Scientist' online offering."