There are a number of dilemmas that lie at the heart of the fashion industry that if we are to have a sustainable future we need to address.

Fashion designers and retailers have always had to tread the line between producing clothes with a signature style that their clients recognize with the pressure to develop the new to increase sales. Over recent years the increase in consumption has emphasized the new and the result is a greater spread of collections with a faster turnaround. Pre-collections, cruise collections, capsule collections have been added the established couture and ready-to-wear autumn/winter and spring/summer collections. Every major city has or is aspiring to a fashion week, whilst internet sales reinforce the plethora of innovative ways of selling to the consumer.

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