Fairtrade Fortnight – Show off your label!

 ‘Fairtrade is about better prices, decent working conditions, local sustainability, and fair terms of trade for farmers and workers in the developing world. By requiring companies to pay sustainable prices (which must never fall lower than the market price), Fairtrade addresses the injustices of conventional trade, which traditionally discriminates against the poorest, weakest producers. It enables them to improve their position and have more control over their lives.’ – Fairtrade Foundation

 Show Off Your Label!

Building on the success they saw in last years’ Big Swap, the Fairtrade Foundation wants to go further and highlight why Fairtrade matters with their shiny new campaign for 2011, Show Off Your Label.

 ‘By showing off the importance of Fairtrade to producers, the benefits of the Fairtrade premium for local communities and the change Fairtrade brings, we're giving more people in the UK more reasons to choose Fairtrade.’

 To encouraging participation, they have taken the idea of play this year – simply log onto their Facebook campaign page, pick a challenge, and take a picture showing off with your Fairtrade label and upload it onto Facebook. You can also vote for other uploads – and uploads with the most votes win!

 ‘So what do I win?’ you ask. With prizes ranging from fair-trade goodies, truffle-making classes to holidays abroad, it is definitely an opportunity not to be missed – and you’ll be glad to know whilst everybody had fun, you have also helped make the world a better place!

for more information, please visit www.fairtrade.org.uk/what_is_fairtrade/faqs.aspx