The run up to Christmas has seen the world’s attention focused on Copenhagen and whilst there are many like me who would liked to have seen binding targets on carbon emissions agreed at Copenhagen, it was at least encouraging to see world leaders coming together around climate change and agreeing some broad principles. Our view at Green Rewards is that pressure will continue to mount in 2010 from the bottom up as people around the world become increasingly concerned about the impact of global warming. In an online survey of 500+ people in the UK carried out in late 2009 jointly by us and Market Evolution Ltd, there were some encouraging findings:

• 76% said that green and ethical considerations are very important or quite important in their daily life (e.g. how they dispose of waste, how they use energy, how they shop, etc);
• 77% of those questioned said that people should be incentivised for choosing greener lifestyle options

When asked ‘Who do you think is most likely to develop meaningful solutions for tackling climate change and environmental issues?’, the overwhelming response was that it needs to be a joint effort between individuals, industry and business, government and international bodies. It is this spirit of working together that gives me and my team at Green Rewards a very positive outlook for the year ahead!